I’m a freelance graphic designer specialized in crafting brand identities for new and growing brands. I enjoy working with ambitious entrepreneurs — helping them develop strong and distinctive brands. I’m currently studying Industrial Design at the University of Houston. When I’m not studying or designing for clients, I enjoy running, drooling over postmodern architecture and living my life to the glory of my Savior, Jesus Christ.
My minimalist approach to identity design is heavily influenced by both graphic designers and industrial designers: Paul Rand, Jony Ive, Chris Do, and Dieter Rams. From studying the work of these established designers, I've developed a creative process that focuses on idea-driven strategy. Here’s a breakdown of my process; ​​​​​​From Logos to Experiences​​​​​​​
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